MagiNet Completes Acquisition of U.S.-Based Percipia; Expands Ability to Meet Growing Demand for Hospitality VoIP Worldwide

Singapore-based MagiNet Pte Ltd. announced that it has completed the acquisition of Percipia, Inc., based in Columbus, Ohio. This strategic addition to its portfolio of integrated technology solutions for the hospitality industry equips the company to meet the growing demand from hotels, resorts, casinos and condotels for single-source, comprehensive solutions featuring video, high-speed internet, voice and more, all in a converged network environment.

In particular, the company expects to develop market share in the booming lodging industry in Asia, the Middle East and Africa. In Asia Pacific alone, developers have over 900 new hotels going up in 2007 and 2008 with more than a quarter-million new rooms. Today, Percipia is the dominant vendor of hospitality IP telephony worldwide with over 15,000 rooms deployed."Our two companies' products and services are highly complementary," said Gregory Rutledge, MagiNet's chief technology officer and vice president of engineering. "Now MagiNet can offer clients the world's first truly viable end-to-end solution for guest room entertainment, converging voice, high-speed internet and video-on-demand and LCD TV technology. This allows hotels to save money and offer superior guest services."

Harri Makela, chief operating officer of MagiNet, elaborated, "We heard our clients express their need for IP telephony as part of a comprehensive, future-oriented strategy for creating new services and building guest loyalty. We felt that the best way for us to meet these needs and expectation was to acquire Percipia, an established company with a global reputation for innovation and thought leadership. And already the reception from the industry has been very positive." Hotels, especially three to five-star properties, increasingly prefer comprehensive solutions in order to avoid the fragmentation and finger-pointing which frequently complicate multi-vendor installations, Makela said."Percipia and its employees are pleased to join one of the industry's most progressive, dynamic technology providers," said Chris Farrar, Presidia's president. "Access to more marketing and development resources, coupled with MagiNet's brand recognition and existing customer base permits us to aggressively pursue the growing market opportunity and better serve our existing customers," Farrar said.

"We have been very impressed with the depth and scope of MagiNet's technology and service vision," said Hair Caravan, Presidia's chief technical officer. "We feel that the combination of Percipia and MagiNet offers customers the best of all possible worlds: converged network offerings, true bottom line benefit, technology innovation, and unparalleled depth in engineering and other resources. And this doesn't include the confidence that customers will feel in dealing with a large, successful company like MagiNet," Caravan added.

As a result of this union, MagiNet also expects to strengthen its relationship with key business partners around the globe. Percipia is a Cisco Technology Development Partner. Both companies are part of Cisco's Industry Solutions Partner Network.

Percipia will continue to operate from its U.S. headquarters in Columbus, Ohio.MagiNet is the leading integrated technology solution provider to the hospitality industry in Asia Pacific, Middle East and Africa supporting over 160,000 rooms in more than 40 countries. Since its incorporation in July 1991, MagiNet has grown rapidly, expanding its suite of interactive movie entertainment products to include high speed internet access solutions, with a vision to deliver fully integrated IP (Internet Protocol) based technology solutions for the hospitality industry that optimizes the guest in-room experience, MagiNet is now one of the leading proponents of High-speed Internet access for laptop users, Video and music on demand and Television broadcasting over IP networks, Television broadcasting over IP networks and digital interface support for LCD and PEP displays.Over the last several years, MagiNet has also completed the acquisition of Nomadic, Inc. and Azure Wireless in Australia which has contributed significantly to the growth of MagiNet as a multi-national corporation. With the inevitable convergence of quadruple-play technology over IP based platform, the company is uniquely positioned to offer unmatched professional support services to satisfy the increasingly complex demands of international travelers while integrating the unique requirements of each our hotel partners. For more information, see http://www.maginet.net/.

Percipia is an expert in telephony systems and solutions, with over 500 customers worldwide. A pioneer in IP telephony for hospitality, Percipia has won recognition both as a Cisco partner and for entrepreneurship. Percipia has deployed its hospitality applications software in more than 15,000 rooms globally. For more information, please see http://www.percipia.com/.